Why the death of the cookie is great news for marketing?

As the end of the Google’s third party cookie phenomenon draws nearer it’s time to look once again at what matters to users, what is the role of brands and how do we communicate better without the constant focus on retargeting and user data.

The performer is Rickard Lawson, CMO, Strossle International
Rickard’s background in Marketing is  from brands like Discovery Channel, Red Bull and Getty Images. He’s a guest lecturer in Strategy and Growth at Kristiania University College and a frequent contributor and speaker at trade and industry events and publications across Europe. 

Duration
39:16

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